Companies use commercials to reach those who view television shows or watch videos on TV or online. Because it is easy to turn a channel, skip through recorded commercials or close a Web browser, those who make commercials must try to make their advertisements as compelling as possible. Advertisers employ a handful of techniques to reach target audiences and promote products
For website owners and businesses that rely on advertising income from their websites, this is obviously an important part of the website that needs major consideration during the design process. Not having enough space or the right locations for ads will have a dramatically negative impact on the business. Once that happens, attempts will probably be made to move ads or open up new slots for sale, which could cause the website to look awkward and unorganized, because these areas were not originally accounted for in the design. Websites with advertising revenue as their main source of income can be compared to e-commerce websites that depend on selling products in order to continue doing business. No designer is going to create an e-commerce website without making the placement of products, descriptions, and images in the layout a priority. Likewise, website businesses that require ad revenue cannot compromise on advertising space. Advertisements are also a significant part of the design process because of the impact on visitors. Although a website may rely on advertising income, visitors are a critical part of the equation. Without them, ad revenue disappears. The website owner and designer need to incorporate ads in a way that still allows for a positive visitor experience.
KEYWORD RESEARCH FOR A SOLID FOUNDATION
Determining the keyword to bid on is the foundation of a successful campaign. We'll research keywords and costs to determine which keywords have the potential to provide the best ROI.
COMPETITOR REVERSE ENGINEERING
Understanding how your competitors are running their Google AdWords campaign can be a huge benefit. We'll give you insight into their bids, spend and landing pages.
CAMPAIGN CREATION AND AD COPY CREATION
We'll set up your AdWords campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
LANDING PAGE DESIGN AND DEVELOPMENT
With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages
DETAILED REPORTING AND MONTHLY MEETING
Each month we'll provide you with a detailed report of what was done and what the plan is for the coming month. We'll also schedule a review call with our team and yours.
MAKE YOUR AD
You select the keywords which has to appear. This makes the campaign is measurable and hence more accurate.